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Blog > October 2020 > Information Management for the Enterprise: A New Priority

Information Management for the Enterprise: A New Priority

Data management is at a crossroads; we see the path but most enterprise organizations are early in the journey.

Silos are out and a 360-dashboard is the new imperative for your data management solution. The interoperability of an organization's data channels is the hot issue right now, and a recent ASG Technologies/Forbes Insights partnership shed some light on how the C-suite is handling the move from being data collectors to discovering data-driven insights for their organizations.

Data management requires a 360-view

ASG Technologies recently released findings from a survey of 180 C-suite executives across industry sectors. What they all had in common was the conundrum they face when dealing with a multitude of informational conduits. ASG sought to uncover their most pressing issues: how they gather and manage their data, what challenges they face with their data management tools, and how they can evolve from data capture to data strategy with the right data management solutions.

The key findings of this survey illustrate that enterprise data management is at a crossroads between siloed and unorganized data lakes and the imagined future state of data as the core of strategic decision-making. ASG uncovered the following:

The C-suite is worried about compliance

Compliance remains a huge issue, with many in the C-suite worried that they don’t have the right data management tools to drive their success. Regulatory rules require that organizations monitor and access this information, but it’s a highly time-consuming process without a dashboard-level view of all of the data streams coming into the organization at any given point. As a result, only 33 percent of the executives interviewed say their data management tools are highly effective and provide a coordinated view across all content and data.

The big picture is elusive

Less than 40% of enterprise organizations invest in a data management platform for content. Given that corporate branding efforts rely heavily on disseminating content, this is a startling finding. To date, few companies have a way to structure all of the data coming from so many content channels. Without a consistent view taking in the big picture of all these efforts, many marketing teams are forced to rely on instinct when they should be using data to make smart marketing decisions.

Data structure makes collaboration problematic

Combining structured and unstructured data is a huge issue and executives say that greater collaboration is crucial to establishing a collaborative data management solution. The trend appears to be toward moving data and content management teams into a hybrid model; 36%say these initiatives are in progress, while another 35 percent say they are underway. Adoption of an integrated data management platform that can handle all types of data under a single analytics dashboard will be the key to success for this process.

The bottom line

Organizations need an integrated, 360-degree view of their data to be successful. The C-suite is feeling pressure to break down informational silos and make use of the data available to their organizations to derive real business value. 

ibi partners with mid-level and enterprise C-suite teams who are experiencing this strategic call to arms on the ground. Our data management platform is designed to rest specifically at the crossroads you’re facing. We have the data management tools that can help your organization move forward. Request a demo today and let us show you what your data can do.

Posted: 10/28/2020 8:00:00 AM by Adam Cohen - iBi
Filed under :compliance, Data, ibi, Management