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Blog > May 2018 > 3 Ways Data is Being Used or Abused by Your Business in Ways You Never Realized

3 Ways Data is Being Used or Abused by Your Business in Ways You Never Realized

The information age is making businesses smarter, but it is also making executives more stressed. Organizations are overwhelmed with the volume of data and content that needs to be managed, protected and (ideally) used to steer critical business decisions. Decision-makers need a 360-degree view of their business environment to understand both the structured and unstructured data and content they’re working with across the entire enterprise, as well as how to leverage it for success.

According to Ragu Gurumurthy, CIO and CDO of Deloitte, many organizations understand the efficiency to be gained from data, but very few can harness the opportunities data offers to create new business lines. Executives need the right tools and solutions to fuel a holistic enterprise information management strategy. Only then can they know how they are maximizing or missing value-generating opportunities.

ASG partnered with Forbes Insights to survey 180 executives across key industries to uncover what decision-makers see as pressing concerns around enterprise information management. What we found was that while businesses are beginning to leverage information-driven insights, their processes are far from optimized.

Here are a few ways decision-makers are either using or abusing data:
  1. Data-driven decision-making positively impacts diverse areas of the organization
When asked where information-driven decision-making has the greatest impact across the organization (scoring at least 4-5 on a scale of 1-5), executives identified customer satisfaction/engagement (68 percent) and internal operations (68 percent) as the most positively influenced. Next were employee and manager productivity (66 percent) and sales and marketing (63 percent). When executed well, an information-driven enterprise can use data to enhance diverse areas of the organization.
  1. The speed of access is lagging way behind the speed of business
To compete in the digital era, organizations need to be able to make real-time decisions based on trusted data and deliver information on demand wherever it is needed. This reality is still far off for many enterprises, however, given the average amount of time it takes to discover and access information. Less than half of executives (47 percent) can tap into most of their information within a reasonable period of time — defined as being available within five minutes or less. In fact, only 11 percent of executives can access information within 15 minutes, and 42 percent say it takes longer than an hour. More alarming, for 10 percent of organizations, finding the right information often takes longer than a business day.
  1. Current information management infrastructures fall short when it comes to data access
To know your business, you must know your data, which means having the right infrastructure in place to access it when needed. According to our survey, only one-third of executives consider their current enterprise information management infrastructure to be “highly effective” in enabling decision-makers to access the information they require, when required. Specifically, one in four executives say information is difficult to access because their enterprises are operating on outdated legacy systems. When executives access enterprise data, only a small portion is accessible to analytics. Only 21 percent of executives can report that most of their structured data is part of their analytics capabilities, and only 18 percent see content being delivered to these systems — meaning only 18 percent of content is being analyzed to help decision-making.

For organizations to compete in today’s digital business landscape, they need an enterprise information management strategy that manages and leverages data and content as true assets and investments for the future. While 65 percent of executives are satisfied with their enterprise information management system’s ability to enable decision-making, only 27 percent are highly confident that their EDM and ECM systems are well-positioned to take advantage of new technology approaches and platforms in the months and years to come.

For more findings from our survey with Forbes, download this eBook. To learn more about how ASG’s suite of solutions can effectively manage your enterprises’ content and data, empower holistic decision-making and ready your company for the information economy, visit our Solutions page.

Posted: 5/9/2018 9:15:12 AM by Rob Perry
Filed under :content, data, enterprise, Forbes, information, Insights, intelligence, management