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Blog > March 2018 > What to Expect from IGNITE18

What to Expect from IGNITE18

ASG recently announced that we will be hosting our inaugural partner enablement event, IGNITE18, on June 5-7 at the Delta Marriott North Shore in Chicago. At ASG, we view partnership as a commitment that goes far beyond business association — it involves hand-selecting a team of diverse and uniquely qualified industry players all working toward the same goal: empowering our customers to digitally transform their organizations. This goal inspires the purpose of our premier partner enablement event — bringing together our partner network with ASG sales and technical leaders to help accelerate partner revenue and enhance proficiency with our suite of solutions. This will help provide the fuel to have complete confidence in our mutual ability to spark their customers’ digital transformation journeys.


Today’s content and data landscapes are creating new opportunities and challenges for organizations that didn’t exist just a few years ago. As the only solutions provider servicing both information management and information technology systems, ASG will use IGNITE18 to offer partners the information and key tools required to develop the skills to thrive in the information economy.


With these initiatives in mind, IGNITE18 will feature tracks focused on content and data intelligence. The first half of the event will focus on sales enablement — educating our partners on the exclusive ways ASG’s solutions can help companies transform their business, tackle key challenges and articulate the game-changing business outcomes they can expect their clients to achieve. Sessions will dive into a range of topics from identifying market opportunities and analyzing the competitive landscape, to overviewing the services, skills and solutions partners need to address a broader set of requirements and deliver better value to their customers.


IGNITE18 attendees will also have the opportunity to dig into more content- or data intelligence-specific subject matter with specialized sessions later in the program. These sessions will cover topics such as:


·        Gaining full transparency from source to consumption of your data supply chain

·        Preparing to meet the data demands for GDPR and key regulations

·        Architecting a highly scalable and optimized hybrid cloud content services platform

·        Harnessing the power to gain better insights of big data and unstructured data

·        Rationalization techniques to harvest greater value and control of your content repositories


The second half of the event will provide partners with technical education on how to configure and perform real-world, hands-on use case demonstrations — helping them to showcase the value and underlying technology of ASG solutions. Given salespeople tend to present the solutions that they best understand, ASG wants to broaden these selling capabilities by providing world-class sales and technical enablement to our partner ecosystem. At IGNITE18, attendees will have the opportunity to meet one-on-one with ASG product leaders and executives as well as the chance to earn their sales or pre-sales accreditation credits. Through this knowledge exchange, partners will not only thoroughly understand our suite of solutions today, but they can also see where our platforms are headed with exclusive insights into our latest releases.


We are committed to ensuring our partners’ success — and by extension, helping customers and prospects enhance their data management capabilities and better compete in today’s market. IGNITE18 will be an invaluable resource as it addresses the changing data and content landscapes and provides partners with necessary information to understand how they — along with their technology and ASG’s suite of solutions — can help customers stay at the forefront of innovation. 


To learn more about this event, read the release. To register, visit the IGNITE18 Registration page.