Blog > August 2021 > Overcoming Key Challenges to Digital Transformation and Content Strategy

Overcoming Key Challenges to Digital Transformation and Content Strategy

Last year’s rapid transition to remote work reshaped digital transformation priorities. Today, many enterprises look to digital transformation to improve their responsiveness to constant change in the economic and regulatory environment. With so many employees permanently remote, and with governments evolving privacy regulations, organizations must overcome content sprawl challenges that negatively impact productivity and increase compliance risks. Content management and governance strategies must evolve to keep pace.

To understand the role content strategies play in digital transformation initiatives, ASG and Americas’ SAP Users’ Group (ASUG) surveyed 115 SAP professionals from February to March of 2021 to explore how organizations integrate, migrate or sunset content in their operations. We specifically looked at what obstacles decision-makers encounter when incorporating unstructured data to SAP applications. Takeaways from this research highlight challenges organizations must overcome to evolve their strategies.

Managing Content Sprawl

Dispersed workforces need information available and accessible to employees, customers, partners and systems across many access points, including Microsoft products. Content sprawl occurs when organizations enable users to create, duplicate and leverage unmanaged content to support employees and processes.
Our findings in ASG’s 2021 Survey Report noted that 58% of respondents had content spread across Microsoft 365 – 53% in shared drives and 51% in email. The rising use of collaboration tools and personal VPNs during the pandemic accelerated this trend. This sprawl introduces more complexity to managing unstructured data across multiple applications and repositories. According to the more recent ASG and ASUG survey, 78% of respondents say their management and delivery of unstructured data to SAP applications is not truly effective. This finding shows that for three-quarters of SAP respondents, content management is hindering, not helping, business.

Migrating to the Cloud

Content storage has changed to support organizations’ work-from-home infrastructure and the drive to lower operational costs. Thirty five percent (38%) of the survey respondents noted greater usage of cloud solutions as SAP utilization has grown, even among those who did not feel their storage strategy changed dramatically. Leveraging the cloud provides a more cost effective and flexible means for organizations to make content accessible. Without effective content management governance, however, storage in the cloud simply adds to content sprawl challenges.

Improving Governance

Fifty percent (50%) of respondents to the ASG and ASUG survey noted information governance as an area needing improvement, highlighting that current governance processes are insufficient – especially in light of growing content sprawl. In fact, while 78% are identifying, encrypting and monitoring access to sensitive information in SAP, only one-quarter have complete confidence in their process. In an ideal world, companies should be extremely confident that their governance provides effective oversight of how information is classified and managed. Companies need to know that content is improving productivity and adhering to internal policies and external regulatory requirements – for instance the identification and protection of personally identifiable information (PII) across geographic regions.

People & Productivity Oriented Goal Areas for SAP Implementations

According to the survey, the primary goal of current SAP implementations is to improve user experience and satisfaction (62%) whether they are a vendor, customer or employee. Additionally, 59% of organizations identify improving employee productivity as their main implementation goal. These motivations illustrate how organizations prioritize people when optimizing content strategies. A central goal of content strategies should be to enable people to do their jobs, access services and accomplish tasks more efficiently, while mitigating risks related to the misuse of information.

Automation Opportunities Abound

The ASG and ASUG survey shows that the improvement area of most interest to respondents, and a focal point of content strategies, is business process automation. Specifically, 71% of respondents want to automate external approvals and process exceptions normally handled through email. With those tasks automated, productivity can increase as employees reallocate their time to more valuable work. Internally, vendor invoice processing and financial reporting rose to the top as needing improvement through automation. With automation alleviating some of the complexity to these processes, businesses will have a simplified path to financial security and reporting.

Today’s Content Strategies Need Modern Solutions

With this new era of digital transformation comes the need for new solutions that allow organizations to respond to constant change. ASG’s Mobius Content Services is a leading comprehensive content services platform enabling organizations to modernize, govern and automate the complex interactions their people have with content, systems and processes. Organizations using Mobius automate content-rich processes, efficiently redact sensitive information – including PII – and centralize and federate governance policies to content across the enterprise. With Mobius, organizations have confidence they can adapt and evolve their content strategies to meet today’s evolving environments.

To learn more about how Mobius can propel digital transformation, click here.